Why The Toyota Land Cruiser Is Disappearing From America


The Toyota Land Cruiser is one of
the auto industry’s longest lasting and many would say most widely respected
brands in continuous production since the 1950s. It is Toyota’s longest selling vehicle
and a living piece of automotive history. The Land Cruiser helped Toyota
gain credibility as a maker of tough, durable vehicles at a time
when Japanese automakers needed to convince skeptical buyers. It was also one of the first
vehicles Toyota imported to the United States, helping to establish the reputation
that turned Toyota into one of the best selling brands
in the country. The Land Cruiser is the only model
in the Toyota lineup that has been available for every single model year
since Toyota came to the United States in 1958. Every other Toyota model
has come and gone. Nothing has been in the market with
that nameplate on every single year other than Land Cruisers. Early versions of the Land Cruiser were
known for their Spartan design and Off-Road capability, while later Iterations became
popular as a high end family hauler in the
SUV crazed 1990s. But in 2019, the Land Cruiser appears
to be disappearing from the U.S., attracting just one-fifth of the buyers who
bought it at the peak of its appeal. At least one report holds that
Toyota will pull the Land Cruiser from the U.S. around 2023. Some in the industry even say it might
be time for the Land Cruiser to go. Thers say the vehicle could find success
again in this SUV crazed market. If Toyota strips it down and
returns it to its rugged roots. So what happened? Why? When trucks and SUVs are
seeing unprecedented levels of popularity in the United States, is the Land Cruiser
selling only a few thousand units? How did it go from being
a pivotal pioneer in Toyota’s international strategy to an
often overlooked product? Toyota’s truck heritage can be traced back
to its earliest days as a company. Toyota Motor was founded in the
late 1930s by a young businessman who wanted to diversify the fabric
weaving equipment business he had inherited from his father as a
way of protecting against the larger troubles in the textile industry. Seeing the potential in the
young but growing automotive industry; Kiichiro Toyoda studied the major carmakers of
his day, such as Ford and Chrysler, and had begun a
serious effort to make cars. However, his plans were interrupted by
Japan’s involvement in World War 2, and Toyota became a supplier of
military vehicles for the Japanese war effort. After the war ended, Toyota made
trucks and buses to help with Japan’s reconstruction. But there was a turning point in
the year 1950 when North Korea invaded South Korea and Toyota received
an order from the U.S. armed forces in Japan
for four-wheel drive trucks. Korea was in fifty one, was really
hot and heavy combat in the UN forces were losing a
lot of vehicles over there. And in order to replenish them, they had
to bring them all the way from the United States for the Army was
anxious to get some vehicles built closer to the front. And obviously, Japan is a is a
puddle jump away from from Korea. So they presented these bid requests
to the manufacturers and Toyota said, yeah, okay, we’ll do it. So they built
a utility vehicle that was based on the army’s specifications. And obviously, here’s what we want. Here’s the Jeep. What we want. So Toyota put it together. And Toyota had also competed for a
bid to supply trucks to the Japanese national police forces. But initially lost that to Mitsubishi,
which offered a version of the legendary American Willys Jeep. But Toyota improved its own model, which
became known as the Toyota Jeep BJ The letters, BJ standing for B-series
engine and the J standing for Jeep. Toyota demonstrated the vehicle’s capability
by testing it on famed rugged journeys that had only ever been
made on horseback, such as by following the route of a legendary
samurai’s climb up Japan’s Mt. Otago and another climb up
a section of Mount Fuji. Improvements Toyota had been making to
its truck worked and the company won the police contract
away from Mitsubishi. In the meantime, Willies had trademarked
the Jeep name, forcing Toyota to abandon it. So in 1954, Toyota
chose a new name Landcruiser. That same year, it began exporting
its Land Cruiser to other markets, first to Pakistan, then
Saudi Arabia in 1955. In many cases, the Land Cruiser was
the first vehicle Toyota exported to other countries, as was the case
with several African nations such as Angola, Cameroon and South Africa in
the late 1950s and early 1960s. And they actually called it the
Land Cruiser strategy when entering other markets. It was essentially the vehicle that
they would bring in ahead of those passenger vehicles and those other
vehicles, because they knew that there was that reputation associated with
the Landcruiser, that if they could bring that in and so that
that the cars following behind it would also sell because they’re sitting there right
there on the lot next to a Land Cruiser. Land Cruiser is made up
nearly 40 percent of all vehicles exported from Japan in 1957. Toyota began selling the Land
Cruiser in the U.S. in 1958, that year it sold just one
unit of the vehicle, along with 287 units of Toyota’s sedan. The Tokyopet Crown, due to some
difficulties Toyota had with the Crown, the Land Cruiser ended up being the
only model the company sold in the U.S. from 1961 to 1965. The Land Cruiser would remain little changed
for the next two decades from the mid 1950s to the late 1970s. But over time, Toyota did update the
vehicle, steering its design toward a more premium product with a
more plush feature rich interior. It also grew bigger. Many of the changes coincided with
the first sport utility vehicle craze in the 1990s, when the SUV became
the new preferred family car and luxury SUVs such as the Lincoln Navigator,
the Cadillac Escalade and the Land Rover Range Rover were
rocketing upward in popularity. That was a peak for Land
Cruiser sales in the U.S. Even with the marketing
and the advertising. We’ve got an ad here in the museum
and it shows I think it says something like, if you want to be the CEO,
drive whatever, you want to be the chairman of the board. You drive a Land Cruiser, and that’s kind
of how it was was marketed, was you drive this as sort of a
status, but it doesn’t get any better. Correct. Toyota sold 18,602 Land Cruisers
in 1999, the largest number in records dating back to 1973. But in 2001, sales fell to 7,591. About half of what they had
been in the previous year. And they fell further from their. That same year, some trucks that
could be considered close competitors suffered dips in sales, too. But in the years that followed,
at least some of those rebounded. Land Rovers, Range Rover, for instance,
is priced comparably to the Land Cruiser and sales of that vehicle
climbed from 5,771 in 2001 to 8,549 in 2002, 12,086 in 2003, and 13,546 in 2004. Both high fuel prices and a recession would
put a damper on all new car sales in the later 2000s. But since the U.S. economy has recovered in
the wake of the 2007 to 2009 financial crisis, Americans have run back
to their sport, utilities and pickup trucks and snapped up
the increasingly popular crossover which blends elements of cars and trucks. Demand for high end sport utility vehicles
has grown along with the rest of the market. But Land
Cruiser sales have not rebounded. Part of the reason for this is
that the Land Cruiser has some steep competition. At the high end there’s there’s
more and more choices when it comes to SUVs. I mean, you could get
a Porsche SUV, you get a Tesla SUV. There’s more and more choices there. If you’re really looking for something that
had that kind of presence or are you looking for a certain brand? Take the Range Rover. Sales of that vehicle grew from 7,800
in 2012 to slightly more than 19,000 in 2018. That is compared with little more than
3000 Land Cruisers sold in the same year. There is also competition
from within Toyota’s own stable. Buyers who want the Toyota name can buy
a much cheaper three row SUV that isn’t meant to climb mountains. The automaker began marketing the similarly
sized Toyota Sequoia in 2000, selling 9,925 that year. Sales skyrocketed to more than
70000 units by 2002. However, sales of that model also fell
over time to just over 11000 in 2018. What we see with the Landcruiser is
it’s becoming more and more of a niche because if you want a three
row large SUV, these have really become cars, right? So because small as you
see, that started with Honda series and Toyota rapports, they’ve grown up
now there’s midsize ones, there’s three row SUV. So a vehicle like the Land Cruiser
has a smaller and smaller following because people don’t
need that capability. They don’t need to go up
a Rubicon or something like that. Toyota also sells another model that
is essentially a land cruiser with more premium features. The Lexus LX, that model sold
an additional 4,753 in 2018. You’re talking about an
85 thousand dollar vehicles. Vehicle starts at that price. You look, everything else in the market
that being sold is a luxury vehicle. So it if you look anywhere else,
it makes more sense as a Lexus. But to have Toyota selling a vehicle
that could be option up to 100 thousand dollars doesn’t really make
sense in today’s market. Another reason the Land Cruiser might be
struggling is simply that it has been more than a decade since Toyota
updated it with all the competition at the higher end of the market. Automakers are under tremendous pressure
to keep products fresh. What does it bring to the table? Compare that new competitive set that
it’s against like large flagship SUV is. And while that’s taking off right,
both from a luxury and a mainstream perspective, it’s one of the things where
they really if they want to keep alive, they have to redesign it because
everyone else, you know, like the flagship luxury cars now flagship luxury
SUV, and they’re just not competing in the same space because they’ve
gone on for so long about a redesign. Toyota also spends little, if
any, money marketing the Land Cruiser in the US. This, combined with its high price and
declining sales, have led some to argue that it is time to cut
the Land Cruiser entirely from Toyota’s U.S. lineup and leave only
its Lexus badged twin. At least one report has surfaced that
Toyota will do exactly that in 2023. Toyota told CNBC it had no comment
on plans for the Land Cruiser. But as it languishes in the U.S., the Land Cruiser name continues to
thrive elsewhere, especially in parts of the world where people
still need capable vehicles. The extent of the Land Cruiser is
global renown might seem surprising to Americans unfamiliar with
the vehicle’s history. Toyota sold 319,200 Land Cruisers around
the world in twenty eighteen. Its top five markets are Australia,
China, Japan, the United Arab Emirates and Russia. In that order, Toyota
sold 42,300 Land Cruisers in Australia alone in 2018. The brand is so strong in some
parts of the world that customers in several countries can buy versions of
the truck Americans never see. For example, in many parts of the
world, it still sells the Land Cruiser 70 series. Toyota began making in
1984, though U.S. buyers can only purchase the
latest Land Cruiser model. Toyota sells the rugged, functional, far
lower priced 70s series alongside more current versions
in several markets. Of course, Toyota still does a
strong business in trucks and sport utilities. In the U.S., for example, the Toyota Tacoma is the
top seller in the midsize pickup category. The 4Runner, a smaller Off-Road
sport utility, still sells well in the U.S. Its sales have
grown from 44,316 in 2011 to 139,694 in 2018. And Toyota has expanded its Toyota
Racing Development sub brand, which has built its reputation on making
tough purpose built high performance Off-Road Vehicles. Landcruiser loyalists say a stripped
down, more affordable Land Cruiser would be a hit in the U.S. slightly more than a decade ago. The company brought the FJ cruiser to
market a purpose built sport utility with a boxy design that recalled
elements of the early FJ Landcruiser models. But the FJ cruiser was discontinued
in the United States and most other countries around the world living on
and only a select few markets. Americans who love the Land Cruiser legacy
and what the truck did for off-roading may have to settle for
another name while looking enviously at buyers elsewhere in the world where
its name is still well-known and cherished.

100 comments

  • Your Typical Average Asian Guy

    CNBC- Why the land cruiser is disappearing in America

    Middle East and the other parts of Asia- You better say sike right now

    Germans- Yes my G

  • Since you are a professional broadcast organisation, I would have expected a better audio soundtrack quality from CNBC.

  • The simple fact is that when those "top 5" markets are listed, they are buying a completely different vehicle. The product offering here – a $100k giant SUV with a Toyota badge – is a tough sell. A great car, but a tough sell. "Land Cruiser" means something very different in the markets that it succeeds.

  • Maybe because it’s not an American car..

  • It’s too damn expensive!

  • Oh wow people don't want to spend 90k on a Toyota, interesting.

  • Because in other countries like a true cars , stronger, beautiful, powerfull and with long life in north america like big cars like suvurban, tahoe that spend a lot gasoline for transport fat peopple like mama june sugar bear lol
    And also like moms cars like higlander, honda oddyse and others

  • I sold Toyota and Lexus for a living for many years both in the US and Mexico. I strongly believe that introducing the stripped – down Land Cruiser in all of North America is the right way to go. Leave the Lexus top-end vehicle for those who look for reliability, performance and status.

  • The old land cruiser buyers are buying 4runners and Tacomas. Margin is good on the LC even though they have low sales so I don’t see it going anywhere

  • Only way to bring back this legends sales figures and to it’s former glory is to strip it back to its roots. Everyone knows
    that this is the vehicle you will trust with your life out in the middle of nowhere. No other over lander comes close. Leave all the luxuries for the mall crawlers with the other vehicles in Toyota’s lineup.

  • Toyota is a mechanics car. Cheaper and available spare parts, lot of space around the engine to work easily and design in way that for mechanic there is nothing new in the new model.

  • A Lancruiser 200 is a 100k dollar car in Southamerica, it's ridiculous

  • Kudziginah Gabriel

    Landcruisers are selling like HOT CAKES in AFRICA lets not worry about USA

  • Have you priced a new Landcruiser? Who can afford to pay the prices Toyota is asking?

  • Kudziginah Gabriel

    In africa we dont even care about those 6litre v8 engines from the US just because Japan provides for us

  • Yes the price !

  • Toyota is known for reliability not luxury. It’s not surprising that people who have 90,000 to spend go for a Land Rover or bmw

  • MODEL 70 BJ PLEASE

  • I loved it when he said If you are the CEO go for anything but!!!! If you are the chairman go for the land cruiser😍😍😍😍

  • The functional beauty of the original series of Land Cruisers was lost when they were made more complex. For some strange reason utility was coupled with physical beauty. They became larger and more comfortable and the V8 engine and automatic transmission came along. They morphed from something an average person would relish for having fun in the desert on a weekend into something that only the upper middle class could afford. And they began to see more leasing than buying. This was the death sentence. Yes. I had two long ago (a '65 and a '78). The dashboard was steel. It had a straight six engine that provided more than sufficient torque and those who wanted more could drop a small block Chevy into it easily. A manual transmission was all we needed then. The last generation? Too damned complex to be suitable for rough use. Does anyone really want or need a Rolls Royce with four wheel drive? No. That was the death sentence for the Land Cruiser.

  • Zumreta Kaplanovich

    Labor is too expensive in the US, so no tepair is possible, toyota gives repair free cars for the 1st 100k miles & more

  • Because Lexus lx570 has a the almost same price! In Ukraine 🇺🇦 we have 4.5 diesel and 4.6 petrol from 65000$!

  • so what exactly is the difference between the Sequoia and the Land Cruiser?

  • You are so wrong for saying that when toyota is worth every penny i own fj cruiser celicas 22 re pickup toyota almost indestructable i beat the hell of my toyota 269000 07 fj still runs when to sand dunes test hill does make sense to you your opinion but toyota life span iz about 25 years life. No american car last that long no chevy 5.3 oil burners 6.2 cadillac garbage burns oil like hell when new common lexus ia pricey but it will last lexus lx 470 lexus ls 400 lexus ls 460 lexus gs300 lexus gs 400 22 re pick up toyota fj cruiaer 4runner land cruiser are the best 4×4 trucks in the worlda go to ice land artict truck are helux diesel tacomas they cross the whole north pile multiole times in tacomaa diesel common american. Are garbage

  • Damn, now I want a Toyota BJ

  • I want the Landcruiser Prado to be sold in the USA! The GX460 is ugly and the 4Runner is not refined enough. Toyota, please!

  • The most interesting thing about this story about the disappearing Land Cruiser, is that CNBC uses video of a model of Land Cruiser that was NEVER sold in the USA; The 70-Series. The USA 100 and 200-Series sold in the USA is a large, incapable, gas sucking street pig. It’s a 6500 Lbs minivan, with all the worst traits of a 4×4 and less the utility of a real 4×4 or a Minivan… The CNBC story tells a good story, and got to the real story near the end. The USA Land Cruiser abandons the people who kept the 40, 60, and 80-Series alive via a cult following. Because the 100- and 200-Series are useless for off-road exploration. Love that CNBC did this story, but showing the 70-Series as the primary B-Roll is funny because it’s the car the cultists want, but can’t have. Which is why you can buy an imported one from the ‘80s here for $20-30k, beat to hell. That model is the best LC ever made, but was NEVER made available to Americans. The 80-Series is the last Toyota LC to have a serious cult following and immense aftermarket support. Bring the 70-Series to the USA, Toyota!!!

  • This car makes 0 sense to me.

  • It’s a very obvious reason. Anyone who bought the land cruiser probably started buying the Lexus suv

  • I can't hardly believe the Jeep BJ was fitted with coil springs at that time when everything else was fitted with leaf springs..that must have made it excellent off road

  • I'm a Toyota guy and have always loved the old Land Cruisers but the latest gen units have become over priced turds that lost their off- road heritage. Toyota missed the mark when they released the FJ Cruiser. If Toyota would build a solid axle SUV that could compete with the Jeep Wrangler they would make a killing.

  • One word: price.

  • If this is true..That the Landcruiser will see its final year here in the U.S in 2023 then that will truly be a sad day for us landcruiser owners, because we know what owning one is all about.And that is RELIABILITY.Ive owned 2..A 95’ and what I’m driving now,my 98’ landcruiser.In 22 years the only thing that has failed on the truck was both front end bushings,that’s it.The landcruiser is a remarkable vehicle but I think it has gotten beyond most people’s bank accounts.In 1998 my landcruiser cost $46,000 and today it has more than doubled in price.

  • i would totally buy the landcruiser 70s if they were available in the US

  • The entire South America and Central America are full of Toyota’s, Hilux is one very very popular pick up truck. Make the Land Cruiser cheaper Toyota! Nobody is paying 100k for a gas guzzler nowadays.

  • It has never been a volume seller!

  • Isn’t the Lexus 570 the luxury version for Land Cruiser, which in some countries is still sold as Land Cruiser fully loaded luxury trim.

  • Simple…..Too expensive ppl who have 90k to spend would rather buy a range rover even though they know the range will spend more time at the dealer than your own garage. The smart consumer doesnt have 90k to buy new and have to wait years before they can purchase one. And hope it doesnt have close to 200k miles

  • too expensive and always outdated…..

  • We need a Electric land cruiser or any SUV. These gascoholic are not Daily driven and not worth the well spent $.

  • Its overpriced for the features it has, poor gas mileage, not so luxurious feel are all reasons…
    I myself wont spend almost 100k on brand new LC especially when competition is like two generations ahead…

  • Ya maybe if it wasn't 80k and filled with too much unnecessary tech

  • It’s expensive. I’m not going to cough up $60K+ for a land cruiser. I can spend a fraction of that on a 4Runner for the same reliability

  • The reason why is because Toyota didn’t do redesigns for 10 years for both land cruiser and sequoia

  • These videos are so infused with CNBC bias they arent worth watching – figured I'd preach the gospel before leaving

  • This is why I drive a GX460. Fraction of the price and all the Land Cruiser parts in a more nimble package. It's a rebadged Prado with nicer seats, haha.

  • The Toyota PRADO and the Toyota FORTUNER are the best alternatives for the more expensive Toyota Land Cruiser but Toyota does not sell those two models in the U.S. market.

  • Too expensive but not enough to justify the price

  • Yahya Yousuf Alghadani

    What distinguishes Land Cruiser from other competitors is its reliability, low failure, spare parts availability and of course the best price when you want to sell it.

  • I give up on this report on the point that he compeared the landcruser with Porsche and tesla suv. Man you know nothing about this car and if the American market is that much stupid to give up on this car well its not Toyota's fault. They are selling almost millions of suv in other parts on this earth. In middle east the only one brand which can beat Toyota is Toyota. Not just in suv in all cars category and recently toyota have made a very strong freshup to amost all models so maybe they are busy with this and 2022 the new landcruser will be launched so we will see what will they do in order to make it even more amazing than it is already. I am nissan fan already but in case of Toyota landcruser bro you have no chance the nissan pitrol is already trying to catch up behind of it hardly. They both are legends

  • An expensive bus

  • junior Boville Aka legendary

    I still love it . Toyota land cruiser is the best in the world. I love it so much 💘💘💘💘💘😘

  • junior Boville Aka legendary

    I wish if I can afford one .because I love it so much Toyota is the most sexiest suv in the world . Also beautiful

  • Land Cruiser and TOYOTA Hi Lux pick up trucks are the best and unparalleled in all key areas.

  • Felix For President

    The american market would rather buy a 4runner or a tacoma

  • My old 1997 (80 series) now has 390,234 miles on it and it still looks great, runs great, drives tight like when it was new and it's never left me stranded in over 20 years. EVER. The reason the "AMERICAN" Land Cruiser is disappearing is because back in 1998, Toyota decided to soften them up and start adding a bunch of stupid luxury features which turned them into rolling penthouses that now cost $90,000. Some moron at Toyota mistakenly thought the Land Cruiser audience was limited to a bunch of mall crawling soccer moms. The new one's don't even have a solid front axle with front / center / rear lockers to get me through a soggy field to a job site. As a result, I've made the decision to have mine completely rebuilt from the frame up when it reaches 500,000 miles.

  • Give us the real Nissan Patrol, Nissan!

  • they really didn't need to tell us the exact number down to the singles digit. meaningless and takes up time telling the story

  • Its way too expensive
    Over 100,000 bucks

  • the FJ cruiser looks like a damn rolling bath tub. I hate that it was toyotas redo on the 70 model

  • Well in my country, you only get the Prado and the top version is $ 80'000. No match to other brands. They do not sell the other models.

  • Strip it down to its less-luxury roots. Just a bulletproof truck meant for the apocalypse.

  • Toyotas are the ultimate machines they are almost Maintenance free and I driven one over 10 years old once you understand them you will never want another car I think Americans like trendy and flashy and toyota is the opposite. Please stay the same toyota and please keep doing what you been doing.

  • “Japan’s involvement in the WWI”. As if it entered reluctantly. Shame on you. Get your facts right first.

  • Bring the 70 series and it'll sell like hot cakes. I never understood the appeal of luxury suv's.

  • I love my 2005 LX470. 185k miles and still rides better then most new cars. More reliable too

  • Just bring the 70 Series Land Cruiser and Diesel to the USA.

  • Totally stupid people buying Range Rovers. Money pits.

  • Traps Aren’t Gay

    They’re selling this thing for $90k??! That’s your problem Toyota. I was confused up until hearing the price

  • KING of the road period!!

  • Still the best SUV in the world, even better than the Range Rover. The official vehicle of middle eastern royalty & the official wet dream of insurgents.

  • If ranger rover is good car, why they sell so much and also file for bankruptcy?
    They are common saying in China, says unbroken down land cruiser and un repairable Land Rover.
    It’s like Rolex around the world.

  • In Africa it’s the best 4*4 for generations in sandy road, mud road and mountains train. In Africa land cruiser is used the army and police.

  • Two much money for tank

  • Tesla is working on the Land Igniter.

  • In India, a cheaper version of the Land Cruiser called the Fortuner is being sold here for 50k dollars. It's basically a SUV reiteration of the Toyota Hilux. And then they have the Toyota Innova, which is a 7 seater family luxury MPV, that sells from 22k – 33k dollars. The Land cruiser doesn't have a market here, although it's availability as an import vehicle is present but the Fortuner and Innova, pretty much does the work.

  • Cheap materials, dated tech yet reliable does not justify over 80000$ price point.

  • How about we get the truck “Ute” version. Screw the fancy ones for the sissys.

  • It costs 85000 dollars

  • Thats because they need to bring the same land crusirs thay they make for over seas

  • UGLY AND WAY TO MUCH MONEY!

  • Hint, they don't sell many because they're pushing $90,000! I'd love to buy one, but not for that price.

  • If anyone has 80 thousand to spend on an SUV no one is gonna pick a Toyota when you can easily get any other luxury car for the same price

  • Salish Sea Sailor

    Because the Land Cruiser badge makes it cost about 30% more. Most people just buy the bigger Sequoia and get the same performance and luxury. The sales decline started right when the Sequoia came out. And they didn’t switch to other luxury SUV brands because they still want a Toyota. And Toyota owners keep their cars forever. Thus the lack of continued sales. They kinda flushed that market out.

  • Its funny how range rovers are expensive parts pin specialty cars that break down very quickly and Toyota's land cruiser is bullet proof and cheap to fix, yet the range rover sells much better, for 5 grand more. Yeah its slightly less fuel efficient and a little bit big, but its kinda sad to see the land cruiser under sell. Hey we still got lexus lx 570

  • Афон Слепцовский

    ISIS recommends=)

  • I love my 2020. Purchased for towing capability.

  • Land Cruisers are the BEST premium offroad SUVs on the market. It's far more offroad capable than any Range Rover, Jaguar SUV, Mercedes SUV or anything you can name of and FAR more reliable than the competition. And since they hold their value so well, you wont lose nearly as much to depreciation. That's why people who buy big Toyota SUVs and trucks keep them for decades. They will NEVER leave you stranded and are always easy to work on

  • Notice what caused the landcruiser to lose its appeal… 1999 was the last year that the LC was offered with front and rear locking differentials. 1997 was the last year offered with a solid rear axle. The market of performance SUV's and off road capable vehicles are exploding. Screw the TRD Sequia with open front and rear diffs. Give us a Toyota TRD branded GX or full size LC with locking diffs front and rear, along with some off road goodies and more ground clearance. The fancier it got, the more sales declined. Maybe consider going back to its roots as a wrangler competitor. Full time 4wd Toyota SUV with a straight six and a less cluttered land cruiser body? Yes please. Hell, it could compete with the new Broncco………………

  • Because it’s not financially smart to spend the money of two 4runners on one Land cruiser.

  • Their is quite a bit of them more fake news

  • NOT COMPLICATED……..85 grand kinda narrows the demographic

  • Because the US's entire auto industry is set up to take advantage of people stupid enough to finance out to 6, 7 or 8 or more years with no regard for what the final cost will be. That way they can buy Tahoes and Escalades to park in front of their trailer houses.

  • For a Toyota the price is sky high
    For that price I can get some brand name SUV like BMW, Porcshe,Mercedes and Range Rover.

  • I love Landcruiser. 😘

  • US only gets the expensive/luxury version (~$95K). Give us as many versions as what Australians get, and the stripped down Land Cruisers will sell like hot cakes!!!

  • legionary anti-illuminati

    Americans are Extremely stupid people and now they are becoming poorer because the middle class is shrinking like never before. Of course they would buy stupid unreliable vehicles like the Escalade and other Chevy, GM, Chrysler, Ford, Range Rover, Mercs, BMW's etc which are money pit machines because they LOOK FANCY. They want to show money that they dont have with a car that the BANK owns……………………………………what a bunch of delusional fools. They have money for WARS but not money for infrastructure, healthcare, education etc.

  • Leftists should be happy. They want us all driving electric vehicles and using poorly engineered public transportation.

  • Its boring looking

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